Small Business Ideas 2013

The author has the pleasure of being in contact with lots of creative people in the business world, and some of the things they share are quite interesting.

Jari-Pekka Raitamaa ‏@jraitamaa “New #Startups: Here’s Your Digital To-Do List”

Before discussing some stuff about this article, one thing that your start up might want to consider, is using teamwork tools like Google drive: https://drive.google.com/‎

Some Excerpts and notes from article (to read more, click here to see full article):

  1. Register your domain name (URL).
  2. Create your LinkedIn company page.
  3. Start to immediately use any analytical tools that assist you with marketing, “analyze your new domain for traffic, SEO, bounce rates (how long someone sticks around), and much more.” These tools might include things like: Google Analytics, and Web Master Tools (Bing, Google, WordPress)
  4. Claim your Google+ business page.” [The author thinks this choice may partially have something to do with the notion or concept that search engines tend to favor their own products over other products and services–they are not neutral.  Otherwise a more general statement would have been included at this point.]
  5. “Round out your social networking:” Klout, FaceBook, Twitter, Instagram, Foursquare… [The author realizes that you may exist anywhere in the world, and each part of the world has different social networking sites that are popular, so please check out (if you don’t already know) what social networking sites are very popular in your region too]
  6. “Fill out local citations:” Yelp: http://www.yelp.com/, Google Places: http://www.google.com.au/business/placesforbusiness/, UrbanSpoon: http://www.urbanspoon.com, Yext: http://www.yext.com/, and any local services you have in your part of the world.
  7. Start Using Mail Chimp: http://mailchimp.com/ “MailChimp helps you design email newsletters, share them on social networks”
  8. Pick an anti-virus tool: here are some that might be of use: http://www.mcafee.com/, http://www.symantec.com/.
  9. Start Blogging.
  10. Choose how to collaborate: examples: http://teambox.com/ “Integrated with Dropbox, Box and Google Drive,” http://www.teamlab.com/, http://basecamp.com/
  11.  “Basecamp will keep everyone on the same page.”
  12. Install a router. Some offer built in 4G connection.
  13. Choose a cloud storage provider: http://www.soonr.com/, Dropbox: http://www.dropbox.com/, http://cloud.google.com/products/cloud-storage, http://www.carbonite.com/. Also check out costs, and if there is disaster recovery.
  14. Think like a survey monkey: http://www.surveymonkey.com/
  15. Choose your SEO (search engine optimization) keywords. [Put simply, your customers will like to search for your services and products using words phrases. Some of those words and phrases are more popular then others. Also search engines put your websites higher up if you do certain things–go to each search engine to find out what that might be.] Your choice of company name might make a big difference here–is it search engine friendly?
  16. Make a YouTube Video. Google currently owns YouTube, and so, Google will analyze what keywords you use for videos, and that will also help people find your company. [there seems to be a strong trend to use videos in websites as a quick introduction: the elevator speech, the 60 second TV advert, or a quick video business card style if you like to think in alternative analogies.]
  17. [Back Up Your Data] “Create a back-up system.” [regardless of if you have a carry around portable telephone, computer, ipad] USB thumbdrive (flash drive), or an external disk, you should back up systems to store that information. [It is assumed you use cloud to store all critical information from your large hard-disks offsite in case a disaster hits your location]. Example: Pogoplug [a cloud storage system for portable stuff]: http://pogoplug.com/.
  18. Online Customer Relationship Management Tools (CRM): while you can buy software to do this, as your business becomes increasingly dependent on online software, integration with that online-software, is generally found through the use of online-CRM software like: Salesforce: http://www.salesforce.com/, or sugarCRM: http://www.sugarcrm.com/
  19. [Get a professional email system] “Pick an email platform.” the suggestion in this section is to use outlook [on most computers], BlackBerry Enterprise: http://us.blackberry.com/business/software/bes-10.html, or MicroSoft Exchange: http://office.microsoft.com/en-us/exchange. [but yahoo: http://smallbusiness.yahoo.com/email/, gmail: https://www.google.com/enterprise/apps/business/products.html, and other email services offer professional style email services].
  20. Create a way to accept payments. Paypal: http://paypal.com/; Square: http://squareup.com/, or some other payments service. [also of interest is if you sell on other websites like ebay: http://www.ebay.com/, or amazon: http://www.amazon.com/, they may suggest payment systems that you can use.]

Cloud Computing in 2:38 Min

Cloud Computing Explained in 2 minutes 38 seconds! : http://youtu.be/eTzG9hhXSeM

Engaging Your Audience “12 Ways to Delight Your Social Media Community & Audiences”

Summary

  1. “Humanize your brand”
  2. “We want to feel loved, be loved. When someone visits your blog, Facebook page or other social network profile are you making them feel loved? Or is it all about you?”
  3. “Capture their heart in the first 30 seconds”
  4. launch, “Give yourself and your team the time to do it right”
  5. listen and learn about social media communities and ecosystem as a whole — “We started with a business plan, social brand architecture, business models and an integrated strategy”
  6. “Inspire them to be better” — by knowing who they are
  7. Make them laugh, be nice, make them feel good, it’s about emotional value — “Strike an emotional chord”
  8. Understand people go through all sorts of things in their lives, but all of us like being part of a social network. You can offer your knowledge about social media, and help build relationships in this way — “Focus on relationships and the heartbeat of social media”
  9. “Teach them”
  10. “Give people an opportunity to engage with you, your brand, and your team”
  11. Be confident that your content will organically attract the right people. But have a strategy for being found–by search engines, social media, and related communities for example.
  12. “Listen” to the people that take an interest in your brand, team, business, communities ( & social networks) that are all parts of your organization interaction with the real world.

Of Interest

Oh yeah, this is quite an interesting website: http://ventureburn.com/category/startups/

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Last edited in May 2013

Shortened link to article: Small Business Ideas 2013 [article]: http://wp.me/p10Tww-2aq

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