This article is experimental, as normally this type of article does not use only one source (as this would usually be conceived as a poorly referenced work or promotional and not informative). If this becomes a issue a new article will be written or this article may be given additional references and parts.
This article is also aimed at a international, world wide audience. It is hoped that @Steveology’s business model is scalable or able to expand into this larger scope if he does not already handle this bunch of possible customers–please note: this article is not specifically designed to benefit @Steveology’s business and/or popularity, but good luck to him if it does help.
Certainly reliable sources about social media can be missing and the @Steveology’s interviews have managed to supply interesting sources that the author considers do hit the mark on this topic.
The main source for this topic (at least currently when this article was published 2012) is a twitter account called @Steveology (https://twitter.com/Steveology). This is his YouTube Channel: http://www.youtube.com/user/Steveology1.
This document is also live, or on air, and certainly @Steveology and his other social media is also live. That is a mention of this document might cause a response in one of the social media channels @Steveology is involved with and vise-versa.
@Steveology likes perfection, a model that is not followed on this blog or the micro blog platform twitter that is used by Gharr for example. So no offense is meant to @Steveology, if such do errors occur. Nor are such errors meant to be a reflection on @Steveology’s professional attitude or conduct.
This article has been written independently, and has not been influenced by @Steveology in any way–other then being a reference source. The reason this article has been written is that the information contained in @Steveology’s videos–that interview various people–does strike a chord with the author; and information has been drawn from those videos that may not necessarily represent the exact view of @Steveology or the business he runs.
This document forms a picture that also includes the authors own experience on social media–that it would appear that those who run social media sites don’t always realize that pleasing those who use social media, and forcing business to make use of the information people provide in that way does actually cause a huge benefit to businesses.
That is: from a businesses point of view, allowing your customers to publicly, and socially interact in a natural way on social networks is of great benefit to marketing research and understanding how a customer views your branding as an example. Indeed there are other examples mentioned in @Steveology’s videos also: like responding rapidly to customer needs that might be expressed over the social networks (such as complaints).
Allowing people to use social media in a way that they find useful, and can enjoy is also useful to business
Allowing people to use social media in a way that they find useful and can enjoy is also useful to business. At first this does not make sense, because traditional methods of business marketing research, marketing and selling were designed around a situation where business controls or “yells” out the product or service, and the customers passively listens. However the new social media world has changed that; so that engagement on several levels are required for a business to succeed.
Just some information on why this document does not follow style manual guide convention (including grammar and punctuation). Also a basic introduction on who Gharr is really interested in.
The author uses blogs to post information; that is the information is live; and on air when required. Thus the traditional style of documentation is not followed here–sorry. The author hopes that the information is still easy to read, and enjoyable none the less.
The format of this documents is always in the process of being improved where possible. This is a difficult process, and many factors come into play as this document is also live. That is this document forms a functional part of the day to day operations–social networking and communications, and the models that go behind that.
Often businesses, artists, authors, dancers and entertainers mistake Gharrs interest in them as being a focus on them as being my main “customer”. This is incorrect, Gharr’s interests is in not only followers, subscribers and so on, but the many people who do not follow Gharr and may only engage in social media occasionally (less then once a day for example). In very basic terms, Gharr interest is in the total 7 billion people living on earth. While this may seem incredible to aim at, Gharr does not see this as a major problem as it would seem each person on today’s earth only has a few degrees of separation from another person–that is the number of people that separate you from another person some place on earth.
Gharr does not ask for anything because businesses, artists, authors, dancers and entertainers may get followers and business from Gharr’s social networking, but some of those people also choose to follow Gharr.
Also there are other side benefits including research that would not be possible without the huge number of connections Gharr has made. This is why this section is of such interest. It implies the more people are simply allowed to enjoy social media the way they like it, the more businesses, artists, authors, dancers and entertainers also gain; because the closer to the customer’s true nature a business can get the more they know of what that customer wants and thinks of the business. More on this very interesting topic later–as it explains why helping people out with things like lists is also a benefit to business for example.
The next sections is the live part of this document, every attempt is made to not interrupt the flow of information. The author is very sorry to the old school or traditionalists who will feel offended by this, but this is a media style that is in the process of creation. If you think about it… we did have to learn how to read books with indexes, tables of contents, chapters and so on. This new media is probably going to have differences from that style “manual” guide of doing things.
Social Networking in Today’s World
► Social networking has changed the way businesses & the professions operate in today’s world #business #marketing #networking #management
This is an example of how the traditional professions have changed because of social media
► Example of how the traditional professions have changed because of social media (in this case journalism) : http://youtu.be/3ph0Bf84ANo
► Video interview implies that journalism in today’s social networking world is about relationship building : http://youtu.be/3ph0Bf84ANo
► Thus many professions & business may find that their working day swings towards social networking in today’s world.
Is Twitter For Every Business?
► Interviewer @Steveology – “Is Twitter For Every Business?” : http://youtu.be/JxuY3yRaacg #business #marketing #networking #management #B2B
How Can You Use Twitter To Beat The Competition?
► Interviewer @Steveology – How Can You Use Twitter To Beat The Competition? : http://youtu.be/V2ENpqfllAY #business #marketing #networking
What Is The Smart First Step To Build A Social Business?
► Interviewer @Steveology – “What Is The Smart First Step To Build A Social Business?” : http://youtu.be/ghfy2DUyO1Q #marketing #networking
SharePoint 2010 makes it easier for people to work together
► SharePoint 2010 makes it easier for people to work together [article]: http://bit.ly/dbj7rr #business #marketing #networking #management
► SharePoint 2010 example videos of use [videos embedded in website]: http://bit.ly/mvokJu #business #marketing #networking #management #B2B
► marketing and business today is about sharing with and engaging your customers; who are using social networks in their own preferred way. #wow
B2B Content Marketing & Business to Customer. You’re Doing It Wrong.
► B2B Content Marketing & Business to Customer. Why You’re Doing It Wrong. : http://youtu.be/UJMnd68t6yg #marketing #networking #management
► Lists in Twitter for example are quite useful to business, as they can give an idea of how people view your branding.
This is an example of how a social network (Pinterest) can be used for market research
► This is an example of how a social network (Pinterest) can be used for market research : http://youtu.be/YIoPS5FadAw #business #management
► This is the the link to Pinterest [website]: http://pinterest.com/
► In 2012, @Steveology was using http://www.focus.com/ to share information #interesting #B2B #socialmedia #marketing #business #management
In conclusion: Letting people enjoy and have lots of useful tools for social networking is a benefit to businesses
It should be noted this document is independent of @Steveology (despite the fact that he acts as a significant source to this document) and the views of this conclusion may not necessarily reflect @Steveology’s personal views or business activities.
Social networking seems to have overcome the days when advertisers and business were forced to make one way conversations with customers through newspapers, radio, and television.
Today it would seem that customers are willingly–through social networks–talking about and sharing their needs, as well as their perceptions about business and branding.
It is suspected that branding will also be altered because of social networking, because branding is a two way communication now days rather then the one way communication it was in the past.
The drive for businesses to make a profit; traditional methods of marketing; and getting stuff and services to the customer may no longer be relevant in today’s social networking world. Those businesses that can understand this new environment will most likely have a great advantage over those who can’t understand it.
This article is not only for businesses with conventional products and services, but also the very social networks (such as twitter possibly) who may fail to see the true relationship between the customer and business that exist that exist in today’s social networks. That is, aiming for profits, and reduced costs at the expense of the relationship that exists between the customer and business in social networks. An example of this may be the need for additional tools for lists in twitter, and the follower limits of twitter which may help with reducing costs and spam, but may end up ignoring the benefits of the customer business relationship.
Finally professional people are being affected by social networking (for example journalism can be a lot more about relationship building) and this will be reflected in how they handle free-lance work or what companies, or business expect of them.
Shortened link to this article: People using social media in the way they want also helps businesses [article]: http://wp.me/p10Tww-169 #marketing #networking #management
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